Subject Code Introduction to Banking
Financial Intermediation, Indian Financial System, Origin and Growth of Banking, RBI and its functions Principles of Banking, Banking Law and Practice Nationalization of Banks in India
Deposit Products, Lending Activities, Retail Banking, Wealth Management Financing SMEs, Corporate Banking,
Forex Management, Fee-Based & Subsidiary Services, Plastic Money Role of Central Banks, Emerging Trends in Banking
Fundamentals of International Banking.
Introduction to Marketing, Understanding Services, Distinctive Aspects of Service Marketing, Strategic Issues in Bank Marketing, Positioning Bank Services in the Market,
New Product Development, Pricing and Launching, New Distribution Channels for Bank Marketing,
Communicating and Promoting Bank Services, Improving Quality and Productivity, Customer Relationship Management in Banks Globalizing Bank Services,
Opportunities and Challenges in Bank Marketing.
Credit Policy in Banks, Principles of Credit Management
Objectives of Credit Management, Credit Disbursal and Monitoring Credit Deployment and Types of Borrowers
Follow up and Recovery Management
Treasury Operations, Introduction to Risk Management in Banks Rural Banking in India
Security Considerations, Control System in Banks, Corporate Governance in Banks
Annual Reports and Statutory Audit.